Ribble Cycles

The Challenge

Ribble Cycles, a prominent UK cycling company, had a Vue 2 Storefront implementation in crisis.

The codebase was riddled with bugs, development velocity had stalled, and the project had missed its deadline by over a year. The team needed hands-on expertise to stabilize the platform and get it across the finish line without a complete rewrite.

What We Did

We took on the role of hands-on frontend engineers, diving deep into the troubled codebase:

• Heavy debugging and refactoring to address critical bugs blocking progress
• Established pragmatic patterns that balanced velocity with code quality
• Architectural guidance to prevent new issues while shipping features
• Day-to-day collaboration with the team to maintain momentum

The approach wasn't about perfection, it was about pragmatic engineering that kept the project moving forward.

Outcome

Ribble Cycles moved from a failing state to a shipped product within the 6-month window. By focusing on stabilization over rewriting, we preserved the team's investment while delivering a production-ready e-commerce platform for one of the UK's leading cycling brands.