Vertro Platform

The Challenge

Vertro, a leading mid-sized Russian manufacturer of industrial ventilation and HVAC equipment, was struggling with their existing off-the-shelf configuration platform.

The system wasn't built for their specific needs: sales teams faced a rigid interface that required engineering review for most configurations, while engineers spent 60%+ of their time on routine work because the inflexible calculation engine couldn't adapt to their 25+ unit types.

Quote turnaround took days to weeks, error rates were high, and the platform couldn't be extended as their product catalog evolved. They needed a custom-built system that served both non-technical sales teams and specialized engineers.

What We Built

A complete web platform that unified the entire sales-to-delivery workflow:

• Calculation engine supporting over 70 parameters and efficiency charts
• Drag-and-drop configurator with real-time validation and instant spec generation
• Editable component database allowing engineering to define new products without code changes
• Complete integration for client management, role-based access, blueprint generation, PDF and 1C ERP export

Technical Architecture

We built a three-layer system specifically for industrial ventilation: a C calculation engine processing air flow physics, pressure drops, and thermal efficiency (under 1s for standard configurations); a PHP business logic layer enforcing compatibility rules and managing the editable component database; and a Vue + TypeScript frontend with clean, modern interfaces for sales and engineering.

The data model supports 25 unit types with compatibility matrices and real-time constraint validation. Integration includes PDF generation, SVG blueprint rendering, and 1C ERP export.

Impact

Technical: Sub 3-second calculations for complex multi-unit configurations, effortless updates, scalable architecture handling hundreds of thousands of calculations, and 7+ years of continuous production use.

Business: Sales teams now configure >80% of quotes autonomously, using 37 pre-made templates, reducing turnaround from days to minutes. Engineering freed from routine work to focus on complex design. 100% adoption across 150+ users.

Why It Lasted

Purpose-built flexibility: Unlike off-the-shelf software, every layer was designed specifically for Vertro's product line - yet engineering teams can define new products and update specifications without code changes, through the web interface.

Design for adoption: Sales teams get guided simplicity with validation, engineers get full parametric control when needed. We built for maintainability with clean architecture and knowledge transfer, enabling the client to own and extend the platform while we provide ongoing support.

Outcome

The platform has been in continuous production for 7+ years, processing hundreds of thousands of calculations for Vertro's entire sales and engineering organization. It didn't just solve technical problems, - it transformed their workflow, freed engineering capacity, and became mission-critical infrastructure they continue to invest in.